Modexpress X Itsperfect customer story
New Amsterdam Apparel
How New Amsterdam Apparel built a repeatable international operating model with a single view of stock, orders, and exceptions
How New Amsterdam Apparel built a repeatable international operating model with a single view of stock, orders, and exceptions
Achieving manageable growth
Growth is hard to manage when systems are fragmented, especially if you’re adding brands or entering new markets. The route to success lies in unifying your systems to reduce, or even eliminate, inconsistency and manual effort.
New Amsterdam Apparel faced this challenge as they expanded their distribution of luxury men’s fashion across 20 countries. Over the past five years, they moved four premium brands onto a unified setup: Itsperfect fashion ERP and Modexpress logistics, supporting 2,000+ B2B orders and shipping 300,000+ pieces per year.
In this case study, we’ll take a look at which operational issues emerged during scale-up and how we helped them get a single unified view across their operations.
Too many systems, too little clarity
As New Amsterdam Apparel added more channels, partners and locations, gaps started to appear. Handoffs became slower and more complex, with teams spending hours reconciling numbers and running manual checks just to keep systems aligned.
Getting a true picture of stock, orders and exceptions was even more labour-intensive during busy periods. They plugged some gaps with workarounds, but firefighting was common when things didn’t add up. This made it harder to consistently deliver the high standards customers expected.
Niek op den Dries, CEO at New Amsterdam Apparel:
“We needed a future-proof semi-automated setup that could support growth across brands, markets and channels, without losing control,”
Credits: New Amsterdam Apparel
One operating model, everywhere
New Amsterdam Apparel knew they couldn’t keep adding more disconnected tools and workarounds. They needed one place to manage core data and fulfil orders consistently across the board, without losing control as complexity increased.
Itsperfect served as the ERP foundation, managing product data, orders and inventory rules centrally, with automation to accelerate workflows and a modular setup that could roll out across multiple brands.
Modexpress became the trusted logistics partner for fulfilment, distribution, returns and value-added services. This gave a shared view of stock and order status, with clear handoffs and early flagging of exceptions.
A governable flow enabled clear handoffs and early flagging of exceptions. This gave teams more visibility and control, leading to fewer manual checks and less crisis management.
Niek op den Dries, CEO at New Amsterdam Apparel:
“The collaboration gives us both control and flexibility. We can move faster and onboard partners more easily, without adding operational complexity.”
Credits: Itsperfect
Full visibility of data at all times
Instead of reconciling data across multiple systems, teams now use Itsperfect for day-to-day ordering and inventory tasks. As a single source of truth, it makes it easier to spot issues before they escalate. Automated workflows handle routine steps, while exceptions are flagged early for proactive control.
Due to its modular setup, New Amsterdam Apparel only embedded the components that would really move the needle for them, including B2B order management, invoicing, and integrations to connect e-commerce, accounting and logistics flows.
The result was a repeatable implementation approach with clear data ownership and a structure that made onboarding faster.
Stefan Methorst, CEO at Itsperfect:
“We see many fashion brands trying to scale on systems that were never designed to work together. Data is stored in different places, with teams working from different versions of the truth. Sooner or later it shows up as delays, errors, and lost revenue. This isn’t caused by growth itself, but the fragmentation of systems.”
Clearly prioritised, fast-response logistics
As New Amsterdam Apparel’s network expanded, they needed consistent execution. This meant handling different order profiles reliably and keeping returns moving so stock could re-enter inventory quickly.
The fulfilment model is flexible enough to adapt to different partner needs and handle a mix of order sizes. Modexpress supported garments-on-hanger (GOH) flows alongside flat-packed handling, helping maintain product condition while keeping items moving quickly.
Working from the same shared view of stock and order status, fulfilment became easier to manage day to day. Clear handoffs and early flagging of exceptions supported reliable delivery performance, with operational discipline around priorities and cut-off times.
As volumes spiked, the operation could scale during peak periods while maintaining consistent service levels across markets.
Jan van Vlokhoven, CIO at Modexpress:
“When order and inventory data is consistent across all channels, brands can handle much more volume with far fewer errors.”
Faster response times and clearer stock insights
Niek op den Dries | New Amsterdam Apparel
“The systems work seamlessly, giving us control and flexibility. We gained faster response times and get clearer stock insights, helping us improve how we met customer needs. Even partners with operational or location complexity are now much easier to onboard.”
